Cohiba announces the Rubicon

Cohiba announces the release of Cohiba Rubicon, a full-time addition to its portfolio and an evolution of the brand’s blending philosophy. The cigar has been handcrafted at the HATSA factory in Danlí, Honduras.

Rubicon is built from six tobaccos sourced from five of the world’s growing regions. The blend is crowned with an Ecuadorian Habano wrapper, laid over a U.S. Broadleaf binder and filled with a combination of Dominican Piloto, Honduran tobaccos from La Entrada and Jamastran, and Nicaraguan Estelí leaf.

“Rubicon gave us the opportunity to offer a cigar without boundaries,” said Sean Williams, Cohiba Brand Ambassador. “The blend was thoughtfully created with intention. The result is a cigar that bridges tradition with a more modern expression of complexity. It rewards a practiced palate while remaining accessible to emerging enthusiasts.”

Cohiba Rubicon ships to retailers in August 2025. Each box contains 20 cigars, available in three vitolas:

Box-Pressed Robusto (5.5 x 55) | MSRP $8.49

Toro (6 x 54) | MSRP $8.99

Gigante (6 x 60) | MSRP $9.49