La Aurora, S.A. Establishes US-Based Company

It is with a continued commitment to the prospects for sustained successes for generations to come that Guillermo León, President, La Aurora, S.A. has determined that La Aurora should have a renewed, exciting, and strategic focus on the most important of the premium cigar markets – the US Market. 

Consistent with this decision: 

Effective April 1, 2023 – La Aurora USA LLC (LUSA) will be assuming from Miami Cigar Company (MCC), the Marketing and Sales of La Aurora’s cigar brands in the US. LUSA, to be based in Miami, Florida, has appointed the following to lead its Nationwide efforts:

Ed McKenna, formerly of STG and Bacardi, is appointed CEO, La Aurora USA LLC, and as such will be responsible for the new US-based entity and its development. 

Also joining the team will be John Ferrigan, formerly of Breakthru Beverage Group and STG, who is appointed National Sales Director La Aurora USA LLC, and will be responsible for the Sales Team and all Retail activity. John will report to Ed. 

La Aurora is very pleased to add Ed and John to its Leadership Team. Together they are tasked with building the US Sales Team and Programs that will position La Aurora’s cigar brands for sustained relevance, vitality and success…and potentially also for other related products in the future under the “La Aurora” banner. 

As a first step in this transition, Ed, John and representatives from LUSA’s Sales Team will start visiting its long-standing and valued Customers this Month…but until further notice, all La Aurora cigar orders should continue to be placed through MCC. 

On the heels of this decision, Guillermo and the La Aurora Family extend a heartfelt “Gracias!“ to Nestor and Mariana Miranda and the MCC Team for the 30+ years of friendship, support, and effort on behalf of La Aurora cigars in the US market. 

Commenting on behalf of MCC, Jason Wood, VP of Sales and Marketing, shared the following…“We would like to thank Guillermo, Michelle and the entire La Aurora Team for over 30 years of amazing memories. What began as a business relationship, has evolved into family, and for that we are grateful. We look forward to the continued success of the La Aurora brand and are excited to see what the future has in store for them.” 

Guillermo added…“I look forward to the contributions from Ed and John, along with those from the LUSA Team, in shaping and driving La Aurora’s future growth in the most important US premium cigar market, and with that…I am certain that the best from La Aurora is yet to come for our valued Customers.” 


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