The Humidor KSA Celebrates the Launch of La Aurora in Riyadh

The Humidor KSA, the official distributor of La Aurora Cigars in Saudi Arabia, celebrated the historic launch of the iconic Dominican brand in Riyadh, marking a significant moment for the Kingdom’s emerging Cigar culture. The event, held recently at the Marriott Hotel, Riyadh Diplomatic Quarter, brought together an exclusive group of dignitaries, industry leaders, and Cigar passionados. 

The event was supported by The Embassy of the Dominican Republic in Saudi Arabia and ProDominicana and had the distinguished presence of H.E. Andy Rodriguez Duran, the first-ever Ambassador of the Dominican Republic to Saudi Arabia. Ambassador Rodriguez Duran’s leadership has played a pivotal role in strengthening diplomatic relations between the Dominican Republic and Saudi Arabia, and his attendance at the event marked the beginning of a new chapter in this collaboration. Also in attendance was H.E. Ms. Biviana Riveiro, State Minister and Executive Director of ProDominicana (The Export and Investment Center of the Dominican Republic), further emphasizing the importance of this historic occasion.

“We are incredibly proud to represent La Aurora, the oldest Cigar factory in the Dominican Republic, in Saudi Arabia,” said Ali F. Alzayani, Chairman of The Humidor KSA. “La Aurora is a symbol of craftsmanship, and it is an honor to bring this legendary brand to the Saudi market. This event marks a monumental step, and we look forward to sharing even more fine Cigars with our customers in the future.” 

H.E. Andy Rodriguez Duran, the Ambassador of the Dominican Republic to Saudi Arabia, spoke passionately about the importance of the occasion: “As the first Ambassador and Head of Mission for the Dominican Republic in Saudi Arabia, this is a significant moment for both our countries. The arrival of La Aurora Cigars is a testament to the strength of our growing relationship and our shared appreciation for the finest things in life. We are proud to partner with The Humidor KSA to introduce the rich legacy of Dominican Cigars to the Kingdom.”

The event featured an exclusive La Aurora Cigar Degustation, where guests enjoyed a selection of La Aurora’s finest Cigars, including the celebrated La Aurora 115th Anniversary Robusto, a limited-edition Cigar that honors the century-long legacy of this iconic brand.

The Humidor KSA’s commitment to elevating the Cigar culture in Saudi Arabia is reinforced by its strong collaboration with the Dominican Embassy and ProDominicana. “Our goal is not only to offer premium Cigars but to promote the cultural heritage of the Dominican Republic,” said Felipe Rojas Bruna, Managing Director of The Humidor KSA. “The partnership with the Dominican Republic Embassy and ProDominicana allows us to make this vision a reality, and we are excited for what the future holds.” 

With the successful launch of La Aurora, The Humidor KSA is set to continue bringing world-class Cigar brands to the Kingdom, further cementing its position as a leader in the growing Saudi Cigar market.

Event Video: https://www.youtube.com/watch?v=D2QtTbmzT7s