ITShub cancelled

ITShub, the hybrid event announced during the Corona pandemic and planned to be held on 3 and 4 November 2020 at Dortmund Exhibition Centre, will now not be taking place. In view of the worldwide rise in SARS-COV2 infections over recent weeks, the fair organisers have decided to act quickly and cancel the event planned for the beginning of November. “The way infections have been trending over the last few weeks has unfortunately made our plans for this successful ITShub pilot considerably more difficult to achieve,” said Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe GmbH.

Following the announcement, in May, of an innovative hybrid event as an interactive platform to complement the postponed InterTabac and InterSupply trade fairs, Dortmund Exhibition Centre has decided to cancel ITShub this year. This means that there will be no platform for the tobacco and smoking industry to convene at Dortmund Exhibition Centre this year. “This was our attempt to cater for the industry’s desire to have a platform this year for getting together and engaging in dialogue following postponement of the two flagship exhibitions in September. In times when people are travelling less and communicating more online, a hybrid format seemed to us to be the most suitable way to give the industry this platform,” explained Sabine Loos: “Feeding the online part of a hybrid event with content for virtual visitors naturally requires a panoply of physical events, but the travel associated with being physically present remains a real challenge – especially for international participants – and in the end this is what led to the event being cancelled.”

All information on the event can be found at: www.its-hub-dortmund.de