Focus on New Packaging

Jarrid Trudeau and Ward Hall from Kristoff Cigars have focused this year on streamlining all aspects of their product lines. The packaging has been unified and will now be consistent across all 70 countries worldwide. Previously, there were different box designs for the U.S. and international markets.

In total, around 100 items – including labels, shelf talkers, and other materials – have been redesigned.

As a result, the company chose not to introduce new products this year, instead prioritizing a clear and cohesive presentation for their customers. This approach is intended not only to support retailers but also to speed up logistics, aiming for delivery times of just 4 to 6 weeks.