Drew Estates’ heart project: Blackened S84 Shade to Black

The passion project between Rob Dietrich, the Master Distiller & Blender of BLACKENED Whiskey, James Hetfield, Metallica co-founder, singer and guitarist and Jonathan Drew, Founder and President of Drew Estate was launched at PCA 2024.

For Pedro Gomez, Drew Estate Global Brand Ambassador & Factory Spokesperson, the project was the centerpiece of the trade show for Drew Estate. Gomez: “Among other things, we launch our new Shade Black here at the PCA 2024. That’s the new name of the game here at Drew Estate. The show is great, it’s great to be back.”

Presented in 20-count boxes, BLACKENED S84 Shade to Black is available in the same sizes as M81: Robusto (5 x 50), Toro (6 x 52), Corona Doble (7 x 50), and Corona (5 x 43). The new “S84 Shade to Black” is now available to all retailers across the United States, marking a significant expansion in distribution from the exclusive Drew Diplomat Program with MSRPs of $195/box or $9.75/cigar for the Corona; $200/box or $10.00/cigar for the Robusto; $210/box or $10.50 /cigar for the Toro; and $220/box or $11.00/cigar for the Corona Doble.