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Cigar News – November 14, 2023

Drew Estate Resurrects Chateau Real Brand

Drew Estate resurrects Chateau Real brand exclusively for online retailers.

Text: Press Release
Drew Estate Resurrects Chateau Real Brand

Drew Estate originally introduced the Chateau Real brand to the domestic market just prior to the historic opening of La Gran Fabrica Drew Estate in Estelí, Nicaragua, in 2007.  Interestingly, after a vibrant and emotional brand launch, the cigar brand mysteriously melted away … and became that of only folklore, legend, and even controversy.

While the Chateau Real brand never reached the worldwide prestige of Liga Privada, Undercrown and Herrera Esteli, its birth came at a pivotal inflection moment for the young, ambitious Drew Estate. As Drew Estate worked relentlessly to build legitimacy and expand its boundaries beyond the world of “infused cigars” and into “traditional cigars, Chateau Real was a big first step.

“Chateau, along with all of its secrets has since become one of the most sought-after “Drew Estate Ghosts,” with collectors keeping the brand and its folklore alive. We simply had to resurrect this prince of a brand” exclaims Jonathan Drew, Founder and President of Drew Estate.  “I’m absolutely thrilled that we are bringing affordable brands to market … good shit that everyone can afford and feel intelligent purchasing.”

Chateau Real is marking its targeted return, available exclusively to Drew Diplomat Digital retailers.

Available only at Drew Diplomat online premium cigar retailers and packaged in 20-count boxes, Chateau Real is available in three sizes:

  • Toro (6 x 50) $134.95 box/$6.75 cigar
  • Robusto (5 x 50) $129.95 box/$6.50 cigar
  • Churchill (7 x 50) $139.95 box/$7 cigar

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Your Cigar Journal Team