Drew Estate has revealed the all-new Nica Rustica Adobe, the second expression in Drew Estate’s value-priced Nica Rustica line.
The Nica Rustica brand is Drew Estate’s homage and tribute to Estelí, Nicaragua, home to La Gran Fabrica Drew Estate. The soul of the lively romantic barrios of Estelí, adorned with their colorful colonial houses, magically comes to life in Nica Rustica Adobe, which will be available in three sizes: Toro (6 x 52), Robusto (5 x 54) and Gordo (6 x 60).
Nica Rustica Adobe will be available in 25-count boxes that feature colorful original artwork by Subculture Studios’ Richard “Dog” Diaz, who captures the rugged, robust and rustic essence of Estelí. Diaz’s romantic vision of Estelí also incorporates the city’s official symbol and proud emblem, El Brujito, a petroglyph of a native shaman carved some 6,000 years ago onto a rock on a mountain near Estelí.
“Nica Rustica Adobe is a proud and no-nonsense cigar that represents our strong bond between La Gran Fabrica Drew Estate and its beautiful Nicaraguan home, where the mountains meet the sun,” says Jonathan Drew, Founder and President of Drew Estate. “We are united as one with the proud Estelíanos who work in and run our factory … and who bring the Drew Estate story to life every day around the world. From our house to your humidor, Nica Rustica Adobe is an audacious Habano experience that everyone at La Gran Fabrica Drew Estate is excited for you to try.”
Nica Rustica Adobe provides excellent value for premium cigar smokers, from beginners to aficionados. Toro has an MSRP of $143.93/box or $5.76/cigar; Robusto’s MSRP is $129.93/box or $5.20/cigar; and Gordo has an MSRP of $161.93/box or $6.48/cigar.
Nica Rustica Adobe will also be featured during a two-day Drew Estate event at The Humidour Cigar Shoppe. Jonathan Drew kicks off the extravaganza with a marquee virtual event on Thursday, May 19, from 7 p.m. to 8 p.m. The next day, La Gran Fabrica Drew Estate Factory Spokesman, Pedro Gomez, will host an in-person event at The Humidour Cigar Shoppe from 3 p.m. to 6 p.m. with deals on all Drew Estate products available throughout the day. Contact The Humidour Cigar Shoppe at 410-666-3212 or visit humidour.com for more information about these events.
Nica Rustica Adobe will be available for regular distribution to all retailers beginning in August.