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Cigar Industry – June 11, 2025

Raíces Cubanas Expands Internationally with German Distribution

Raíces Cubanas has announced a new distribution agreement with VCF/Woermann Cigars, who will serve as the exclusive distributor of the Raíces brand in Germany.

Text: Press Release
Raíces Cubanas Expands Internationally with German Distribution

Raíces Cubanas has announced a new distribution agreement with VCF/Woermann Cigars, who will serve as the exclusive distributor of the Raíces brand in Germany.

The Raíces Cubanas factory has a long-standing history of manufacturing cigars for various brands. In late 2024, the company launched its own namesake brand in the United States, developed through a partnership between the factory’s founders, the Endemaño family, and industry veteran Ralph Montero.

As part of the brand’s international expansion, two product lines will now be introduced to the German market: Raíces Clasico and Raíces C5 Black.

The following Raíces Clasico formats will be available in Germany: Robusto (5 x 50), Toro (6 x 52), and Figurado (5 3/16 x 54).

The Raíces C5 Black line will be offered in Robusto (5 x 52), Toro (6 x 52), and Gordo (6 x 60) formats.

According to Ralph Montero, this step marks the beginning of the brand’s global expansion. Shipments to premium cigar retailers in Germany are scheduled to begin on June 16.

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