League of Fat Bastards Debuts Department of Honor at PCA 2026

League of Fat Bastards isn’t a typical cigar company, and its first-ever PCA exclusive reflects exactly that. Founded by Adam Levine—emphatically not the Maroon 5 frontman—the Australian-born brand was built around a deliberate mission: using the natural camaraderie of cigar culture as a vehicle for breaking down the stigma surrounding men’s mental health. The name itself is rooted in the old idiom of “chewing the fat,” with the “League” representing the kind of close-knit community Levine believes men need to have honest, substantive conversations. Forty percent of all sales profits go directly to men’s mental health organizations, including the Boulder Crest Foundation, which serves veterans, first responders, and their families.

For PCA 2026 in New Orleans, the brand is introducing Department of Honor, a show-exclusive four-pack paying tribute to first responders and all six branches of the U.S. armed forces—groups the company views as particularly vulnerable to depression, PTSD, and other mental health challenges. The pack includes two cigars each of two contrasting blends in corona vitolas: a lighter-bodied Habano-wrapped offering and a fuller, San Andrés-wrapped counterpart. The format choice—a shorter, more manageable Corona—was made deliberately in consultation with the brand’s mental health advisors.

Limited to an initial run of 400 packs at $46.25 each, with the possibility of expanded production if demand warrants, Department of Honor is available exclusively to retailers ordering at the show, with shipments expected in mid-May 2026.