FRATELLO CIGARS INTRODUCED FRATELLO SORELLA

Fratello Cigars and Omar de Frias announced the Fratello Sorella. Sorella was introduced in June 2019 with the release of the Space Fresh Packs in 6 x 50 format and served as “market research” for Fratello as they investigated expanding their future product offering.

This “Same Blend, New Look” version of the Sorella will be available only for international markets only and debut in 2 vitolas, a 5 x 50 robusto and a 6 ½ x 54 toro and come in 10-count boxes. This special cigar is produced at the renowned Joya de Nicaragua, like the previous release.

“It’s fascinating to me how our international markets reacted to Sorella vs Arlequin. In every country outside of the US where I would have a tasting, Sorella took the center stage. For this reason, we decided to make Sorella an exclusive blend to our international partners.” Said de Frias.