Fratello Cigars Announces Belgium Distribution

Omar de Frias is proud to announce Fratello Cigars newest distribution partner in Belgium and Luxembourg Media Rueda.

“We are so excited to welcome Media Rueda as our newest distribution partner in Belgium. I had a chance to meet 4 passionate cigar aficionados with an idea to bring a new class of premium cigars to Belgium where they saw an emerging market”. With the vision they presented and the passion I saw this was an absolute no brainer for Fratello”. Said Omar de Frias.

“Since we met Omar at Intertabac in 2019, we knew we wanted to bring Fratello to Belgium and Luxembourg,” said Pieter De Windt, partner at Media Rueda. “We had sampled some of Omar’s brands before that, but we were really excited about the Arlequín! So, we started with this latest addition, and added the Core Line Classico and Bianco to the mix. I am personally in love with the Boxer box-pressed torpedos; they will be added to our distribution portfolio in Spring 2022. We expect to add the Spazio line (Navetta and Inverso) later in the year.”
Fratello Cigars currently has distribution in the Netherlands, Norway, Dominican Republic, Thailand, Brazil, Nicaragua, Czech Republic, Slovakia, New Zealand, Spain, Australia. This partnership will open new doors and continue to expand on Fratello Cigars accelerated international growth.


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