Drew Estate Adding Mini Cigars to Many Established Lines

Photo: Drew Estate

Drew Estate is adding a series of 4 x 32 products in 10-count tins to their brand portfolio. The new formats debut at the IPCPR trade show.

Drew Estate created a 6-foot tall Water Tower retail merchandising display with a limited initial production run of 250 units. The custom display has configurable wire racks designed to hold 27 sleeves of 4×32 tins. The Drew Estate Water Tower is modular and allows retailers flexibility in displaying options and placement. In addition, Drew Estate created two options of custom countertop display, which holds nine sleeves of 4×32 tins.

Jonathan Drew, Founder and President of Drew Estate, commented “I remember looking out at the skyline of New York when we were based in Dumbo Brooklyn and seeing the Water Towers, something so constant in my daily life, yet so overlooked. I presented to the Drew Estate Marketing Team the concept of creating today’s modern day wooden indian to disrupt the typical tin racks behind the counter and provide the brick & mortar retailer an additional point of visibility for a high velocity product.”

The 4 x 32 sizes will be available for the following lines:

ACID Krush Blue Connecticut (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Red Cameroon (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Gold Sumatra (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Morado Maduro (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Candela (4×32) MSRP $110.00/50ct Sleeve
Liga Privada No. 9 “Coronet” (4×32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
Liga Privada T52 “Coronet” (4×32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
Tabak Especial “Cafecita Dulce” (4×32) MSRP $110.00/50ct Sleeve
Tabak Especial “Cafecita Negra” (4×32) MSRP $110.00/50ct Sleeve
Undercrown Maduro “Coronet” (4×32) MSRP $110.00/50ct Sleeve
Undercrown Shade “Coronet” (4×32) MSRP $110.00/50ct Sleeve
Herrera Estelí “Club” (4×32) MSRP $110.00/50ct Sleeve
Herrera Estelí Norteño “Club” (4×32) MSRP $110.00/50ct Sleeve
Kentucky Fire Cured “Ponies” (4×32) MSRP $110.00/50ct Sleeve
Larutan “Dirties” (4×32) MSRP $110.00/50ct Sleeve