General Cigar will launch a new version of Hoyo de Monterrey exclusively for brick and mortar retailers. The new collection called Hoyo will be available in four sizes ranging in price from $5.49 to $6.99 and begins shipping to all retailers in the U.S.A. on April 1.
Hoyo was inspired by Hoyo Edición de Cumpleaños 150, a successful, limited edition cigar released last year. Hoyo 150th anniversary took the first step toward breaking the conventions of the brand by featuring a new variety of Nicaraguan tobacco, a shade-grown wrapper never used before in any other cigar. With sleek new packaging and a contemporary logo, Hoyo Edición de Cumpleaños 150 represented a new wave of the brand.
Hoyo features the same Esteli-grown Habano shade wrapper by Plasencia used in “150” and adds extended fermentation to deepen the flavor. The blend consists of three different tobaccos – a Pennsylvania Ligero, plus Nicaraguan Esteli and Nicaraguan Ometepe leaves. Each of the filler leaves was aged for more than 18 months. An aged Ecuadoran Sumatra binder ensures an even burn.
Each of the four vitolas will be packaged in 20-count black boxes with silver branding elements. They are:
Gigante (6” x 60) – SRP per cigar is $6.99
Toro (6” x 50) – SRP per cigar is $6.79
Robusto (5” x 54) – SRP per cigar is $6.59
Rothschild (4.5” x 50) – SRP per cigar is $5.49.
Future new releases will be branded under the name of Hoyo.