Cigar Worth Launches October 12th

A project more than three years in the making was unveiled today during the grand opening of the Selected Tobacco factory in Madrid, Spain.

David Garofalo announced that Cigar Worth, a price-guide and information platform developed exclusively for premium cigars, will officially launch on Monday, October 12, 2026, at CigarWorth.com.

“For hundreds of years, premium cigars have been made, collected, gifted, aged, inherited, smoked and admired,” Garofalo said. “Yet we have never had a trusted system capable of answering one of the most basic questions: What is this cigar actually worth?”

Baseball cards have price guides. Fine wines have provenance. Luxury watches have serial numbers. Classic automobiles have established valuation systems. Even modern trading cards and comic books have sophisticated methods for documenting rarity and value. Premium cigars, one of the world’s oldest luxury products, have never had a universal valuation.

Introducing Cigar Worth

Cigar Worth is designed to become the industry’s most comprehensive resource for researching, documenting, and determining the value of premium cigars.

It is not a cigar-review website, another online humidor, or simply another cigar app. It is an entirely new category: a centralized historical and valuation platform created for cigar enthusiasts, collectors, retailers, auction houses, estates, insurers, and manufacturers.  

Imagine discovering a cigar that was left to you by your grandfather. Instead of searching Google, posting photographs on social media or debating its identity in an online forum, you could search Cigar Worth and learn when the cigar was produced, where it was made, how rare it may be, and its estimated value today.

“Cigar Worth replaces generations of guesswork with organized information and meaningful data,” Garofalo said. “For the first time, we are beginning to build a historical record for the premium cigar industry.”

The October 12 launch will introduce Cigar Worth Version 1.0, but Garofalo emphasized that this represents only the first stage.

“I have worked on this project for more than three years, and Version 1.0 is finally ready to be unveiled,” Garofalo said. “I could not have reached this milestone without my partner, Aaron Williams. Together, we believe this is a monumental advancement for the cigar industry, and we have much more planned over the next several years.”

Cigar Fingerprint Technology

The long-term vision extends beyond valuation. Cigar Worth is also developing Cigar Fingerprint Technology, an authentication system intended to give an individual premium cigar its own verifiable identity.

The vision is for a cigar to be scanned and verified at the factory, then documented throughout its lifetime. Because each handmade cigar possesses its own distinctive physical characteristics, that information could eventually provide a unique digital identity, similar to a fingerprint.

The potential impact could reach every level of the industry:

• Manufacturers could protect their products, history, and legacy.
• Retailers could offer greater confidence and credibility.
• Collectors could better understand and document what they own.
• Auction houses could verify authenticity and provenance.
• Insurance companies could more accurately insure valuable collections.
• Estate professionals could properly identify and value inherited humidors.

Most importantly, this technology will help combat counterfeiting, prevent false histories from becoming accepted as fact, and create a permanent record for significant premium cigars.

“For decades, people have called cigars luxury products,” Garofalo said. “I believe they have always been collectibles. We simply never had the tools to prove it.”

Cigar Worth officially launches on Monday, October 12, 2026.