Charles Gibb Appointed CEO of Tabacalera USA

Tabacalera USA is pleased to announce the appointment of Charles Gibb as its new Chief Executive Officer.

The Company wishes to thank Javier Estades for his leadership over the past 15 years, appreciates the development of Tabacalera USA and its businesses during his tenure, and wishes him success in his future ventures.

With a successful career in the luxury spirits and consumer goods sectors, Charles Gibb brings a wealth of experience in brand development and distribution. During his tenure as CEO of Fever-Tree North America, he was instrumental in accelerating the brand’s position as the category leader. Prior to this, Gibb held the global CEO role at Belvedere Vodka (LVMH), where he gained a reputation for driving innovation and scaling the brand in the highly competitive luxury vodka market. In these roles he demonstrated an outstanding capability to achieve accelerated growth for the brands making him the ideal choice to lead Tabacalera USA to its next chapter of growth, while further integrating the company’s omnichannel strategies.

“I am honored to join Tabacalera USA,” said Gibb. “The worlds of premium cigars and fine spirits share a common thread: a dedication to heritage, quality and the celebration of life’s finest moments. I look forward to working with the team to continue delivering exceptional experiences to our customers and enthusiasts across the U.S.”