Alec Bradley Cigar Co. today announced the Global Release of the Alec Bradley Project 40. The brainchild of Alec Bradley founder, Alan Rubin- Project 40 is not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’.
“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” Rubin said.
This new cigar Project 40 blend features premium Nicaraguan fillers, a Habano Brazil binder and a distinctive, reddish hued Colorado wrapper from Nicaragua. Project 40 is being presented in bright white 20 count boxes featuring the ‘Alec Bradley’ and ‘Project 40’ logos and will be available in four sizes.
The vitolas are named after their dimensions:
– 05.50 (MSRP $5.25 per cigar),
– 06.52 (MSRP $5.50 per cigar),
– 07.50 (MSRP $5.99 per cigar) and
– 06.60 (MSRP $5.99 per cigar).
All prices are US before any applicable taxes. Alec Bradley Project 40 is being produced at J Fuego Cigar Co De Nicaragua in Esteli. Project 40 will begin shipping to Tobacconists globally in May.