Zino Cigars Unveils its “Summer All Year Long” road tour that will travel all over the United States with a one-of-a-kind mobile sampling experience.
Davidoff USA kicks off the Summer with its Zino “Summer All Year Long” road tour which will be travelling all over the country, making an impact at tobacco shops and cigar festivals all year long. The Zino road tour is outfitted with a vibrant mobile sampling trailer and pop-up lounge that will bring the summer heat, no matter the season. Interactive pairings will be brought to life by our Zino Brand Activator, Law Ream, accompanied with tour exclusive giveaways and promotions.
“The Zino “Summer All Year Long” road tour is a perfect complement to our Zino Cigars brand that is synonymous to adventure, spontaneity, and an on-the-go lifestyle. With this multi-year long mobile experience we are looking forward to reaching an even wider audience of consumers. The tour will showcase the innovative and adventurous spirit of Zino through the diversity of our various offerings from fresh-packs to our newest addition to the family, the pre-cut half Corona,” states Lana Fraser, Head of Marketing.
