Joya de Nicaragua Updates Cabinetta Design, Launches New Sizes

Joya de Nicaragua updates the look of its Cabinetta Serie, a two toned wrapper-cigar introduced a while back. To put the Cabinetta back in the spotlight, Joya de Nicaragua has revamped its image and migrated Cabinetta under the new Joya brand name and portfolio.

“Cabinetta might be one of the favorites cigars of the Joya de Nicaragua team. It’s a brand that we have always enjoyed, specially paired with a hot cup of Nicaraguan coffee. We wanted to give some love back to it, not only by revamping its packaging, but also, by giving it a new identity. We are sure the new Joya Cabinetta will help us expand our offering to modern smokers while continuing to satisfy the needs of retailers and consumers seeking for flavorful experiences without aggressive strength” Juan Martínez, President of Joya de Nicaragua, said.

“Besides improving its packaging, we will also release 3 new sizes into the market. But most importantly, we followed our customers’ requests to increase the length of the Doble Capa by almost an inch. Previously, consumers had the unique opportunity of smoking a mild blend while also tasting spicier notes from the criollo wrapper tip from contact with their lips. Some were adventurous and smoked to the nub to actually taste some of the criollo wrapper on the tip. With the new Cabinetta, reaching and experiencing that wrapper change will be easier, which makes it even more enjoyable.” Mario Perez, Commercial Manager of Joya de Nicaragua, said.

The Joya Cabinetta will be available in 20 count boxes and priced similarly as the Joya Red, ranging from $5.00 to $7.50 per cigar. It will also be available in the following sizes:

Corona Gorda (5 1/4 x 46)
Robusto (5 x 50)
Toro (6 x 52)
Belicoso (6 x 54)
Churchill (6 7/8 x 48)

Initial shipments of Joya Cabinetta will be available at the retail stores by late August 2016. Drew Estate will distribute the brand in the USA.