{"id":8940,"date":"2016-01-13T13:16:29","date_gmt":"2016-01-13T12:16:29","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=8940"},"modified":"2016-01-13T14:23:33","modified_gmt":"2016-01-13T13:23:33","slug":"macanudo-announced-logo-redesign-for-the-us-market","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/macanudo-announced-logo-redesign-for-the-us-market\/","title":{"rendered":"Macanudo Announced Logo Redesign for the US Market"},"content":{"rendered":"

General Cigar announced that the company modernized the design of its iconic Macanudo logo for the U.S. market. Beginning on January 15, 2016, Macanudo Caf\u00e9, Macanudo Maduro, Macanudo Cr\u00fc Royale and Macanudo 1968 and will feature the brand\u2019s new look (pictured above).<\/p>\n

\"macanudo-old-logo-design\"<\/a><\/p>\n

The original design of the brand had been in use for almost 50 years.<\/p>\n<\/div>\n

\u201cThe Macanudo logo has evolved to a more contemporary design, and packaging has been updated for visual consistency throughout the portfolio. The changes will make Macanudo even more appealing on shelf and more relevant to current and new cigar smokers,\u201d said Alan Willner, vice president of marketing for General Cigar. „While the color schemes remain unchanged, the new logo is stronger, more confident and features the Macanudo word mark more prominently beneath the logo.\u201d<\/p>\n

Macanudo Cr\u00fc Royale will now be presented in a wrap set box to match the packaging of the other cigars in line, while Macanudo 1968 will move from a cabinet-style to shell top box. Additionally, the bands for Macanudo Caf\u00e9 will be updated with a shiny metallic gold foil, while Macanudo Cr\u00fc Royale bands will feature silver foil.<\/p>\n

The redesign marks the first change to the logo and packaging since the company began selling Macanudo nearly 50 years ago.<\/p>\n

\u201cWhile the look has progressed, the blends have not changed,\u201d noted Willner.<\/p>\n","protected":false},"excerpt":{"rendered":"

General Cigar announced that the company modernized the design of its iconic Macanudo logo for the U.S. market. Beginning on January 15, 2016, Macanudo Caf\u00e9, Macanudo Maduro, Macanudo Cr\u00fc Royale and Macanudo 1968 and will feature the brand\u2019s new look.<\/p>\n","protected":false},"author":21,"featured_media":8939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,44],"tags":[1676,829,1674,362,1675],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/8940"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=8940"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/8940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/8939"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=8940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=8940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=8940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}