AVO Cigars today introduced AVO EXPRESIVO, a new cigar line that expands the brand\u2019s portfolio with a multi-terroir blend. The unveiling took place at the Premium Cigar Association Trade Show in New Orleans, where AVO also introduced a refreshed identity along with its global „Burn Brighter“ campaign, marking the next chapter in the brand’s evolution. The cigar is available in the formats Robusto, Churchill and Toro.<\/p>\n
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Burn Brighter<\/b><\/p>\n
The brand’s refreshed identity is expressed through the emotion-driven Burn Brighter campaign, which highlights creativity, authenticity, and shared experiences. Rather than redefining the brand, the campaign celebrates AVO’s character by taking a cinematic approach to visuals and adopting an emotive narrative style. It invites passionados to experience the brand through moments of connection and enjoyment.<\/p>\n
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At the center of this new chapter stands AVO EXPRESIVO, crafted in Honduras and composed of carefully selected tobaccos from Nicaragua and Honduras, finished with a silky Ecuadorian wrapper.<\/p>\n
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Dimensions Robusto<\/b> RG 52 x 5\u201d \/ \u00d8 2.1 cm x 12.7 cm<\/p>\n
Dimensions Churchill<\/b> RG 48 x 7\u201d \/ \u00d8 1.9 cm x 17.8 cm<\/p>\n
Dimensions Toro<\/b> RG 54 x 6\u201d \/ \u00d8 2.2 cm 15.2 cm<\/p>\n
Intensity EXPRESIVO line<\/b>: 4 out of 5<\/p>\n
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„EXPRESIVO represents an important step for AVO,“ says Javier Gonz\u00e1lez, SVP Head Global Marketing & Innovation at Oettinger Davidoff. „With this line, we introduce a cigar that brings a fuller, more expressive profile to the brand while remaining accessible within the sub-premium segment. It reflects how AVO continues to evolve while staying true to the craftsmanship and balance that define our cigars.“<\/p>\n
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Launch & availability<\/b><\/p>\n
AVO EXPRESIVO will launch in the United States on 25 June, followed by global availability beginning 30 July 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
AVO Cigars today introduced AVO EXPRESIVO, a new cigar line that expands the brand\u2019s portfolio with a multi-terroir blend. The unveiling took place at the Premium Cigar Association Trade Show in New Orleans, where AVO also introduced a refreshed identity along with its global „Burn Brighter“ campaign, marking the next chapter in the brand’s evolution<\/p>\n","protected":false},"author":21,"featured_media":76049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[49,55,2812,44],"tags":[1800,10213,10208],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/76048"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=76048"}],"version-history":[{"count":2,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/76048\/revisions"}],"predecessor-version":[{"id":76052,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/76048\/revisions\/76052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/76049"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=76048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=76048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=76048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}