Plasencia unveiled a new look at the 2026 PCA Convention & Trade Show. In addition to the brand logo, the family-owned company\u2019s cigar boxes also underwent a redesign or facelift. These were unveiled to the global public for the first time at the trade show in New Orleans.<\/p>\n
At the heart of the design is a stylized tobacco leaf within a geometric shape\u2014a visual statement of naturalness and individuality, heritage, and artisanal precision. The clean lines give the brand a modern yet deeply rooted identity.<\/p>\n
Furthermore, Plasencia introduced the Triunfal cigar, inspired by the second most beautiful triviality in the world: soccer, more specifically the 2026 World Cup taking place in the U.S. and Mexico. Following the Eht\u00ebfal for the 2022 World Cup, this marks the second time the brand has launched a limited edition specifically for the major event. Plasencia chose a 6 1\/4 x 54 Toro Extra format, with a wrapper from Finca La Tradici\u00f3n in the Jamastr\u00e1n Valley in Honduras. Beneath it is a Honduran binder from Finca San Agust\u00edn in Olancho, as well as filler tobaccos from La Tradici\u00f3n and Jalapa in Nicaragua.<\/p>\n
The boxes evoke iconic stadium architecture, in a rich green-black hue that visually oscillates between tobacco leaves and stadium turf.<\/p>\n
The cigars are produced at Plasencia\u2019s Tabacos de Oriente factory in Danl\u00ed, using a deliberately slow-paced process: just two master rollers craft the entire production run. Accordingly, the production is limited to 5,000 boxes, each containing ten cigars. The recommended retail price is USD 59.99 per cigar.<\/p>\n
In a personal conversation, Jos\u00e9 Luis Plasencia emphasized the emotional dimension of the project: Triunfal is not just another cigar, but a companion for special moments.<\/p>\n","protected":false},"excerpt":{"rendered":"
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