{"id":73099,"date":"2025-09-10T08:00:04","date_gmt":"2025-09-10T06:00:04","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=73099"},"modified":"2025-09-09T17:56:43","modified_gmt":"2025-09-09T15:56:43","slug":"casa-1910-announces-3m-funding","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/casa-1910-announces-3m-funding\/","title":{"rendered":"Casa 1910 Announces $3M Funding"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Casa 1910 AG today announced a series of significant developments that mark the next stage in its growth: the closing of a $3 million USD funding round, a strategic price realignment across its portfolio, and new partnerships with respected retailers and distributors worldwide.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Empowering Growth Through New Investment<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On September 1, Casa 1910 successfully closed a $3 million USD funding round with the participation of global investors whose expertise extends beyond capital. The investment will enable the company to scale production, strengthen inventory capabilities, and accelerate product development, ensuring it can meet the steadily growing demand for both Casa 1910 and Mexigars.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Co-founders Jamie B\u00e4r and Serge Bollag emphasized the long-term focus of the raise:<br \/>\n<i>\u201cWe are pleased to welcome investors who not only believe in our vision but also bring valuable networks and experience. Their support allows us to continue building Casa 1910 with a longterm perspective \u2014 creating sustainable benefits for our brand, our partners, and our consumers.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Rethinking Pricing: A Partnership-First Approach<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As part of its long-term strategy, Casa 1910 has announced a price adjustment across its full portfolio of products, effective immediately. With demand for Mexican San Andr\u00e9s tobacco continuing to grow worldwide, the decision is aimed at strengthening retailer partnerships while ensuring broader consumer access.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rob Maneson, Global Chief Commercial Officer, who joined Casa 1910 in April 2025, reinforced this perspective:<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>\u201cThis decision is about listening to the market and acting with conviction. Demand for our cigars continues to rise, yet we recognize the pressures retailers face in today\u2019s economic environment. By reducing prices, we are giving our partners greater flexibility and supporting their longterm success. This is not about short-term sacrifice \u2014 it is an investment in the strength and resilience of our community.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Recognizing that partners may have existing inventory, Casa 1910 is introducing a special onetime program to ensure consumers can immediately benefit from the new pricing. Casa 1910 representatives will reach out directly to all trade partners to provide details and support throughout this transition.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Due to the overwhelming demand for Mexigars, additional inventory will be available as of November 2025.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Expanding the Global Footprint<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Casa 1910\u2019s international growth continues with the addition of new partnerships:<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Avolta and Heinemann Group \u2013 leading players in global travel retail and duty free. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Premium Brands (Spain) \u2013 introducing Casa 1910 to one of Europe\u2019s key cigar markets, highlighting the cultural and historical ties between Mexico and Spain. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cigraal (Hong Kong &amp; APAC) \u2013 extending Casa 1910\u2019s reach across Asia-Pacific. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cigar Must (Switzerland) \u2013 partnering with a leading distributor in Switzerland, the founders\u2019 country of origin. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Wild Bill\u2019s (USA) \u2013 expanding into one of America\u2019s most established retail networks. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Additional U.S. partnerships \u2013 including Brandshopper (PA), Churchills (MI), Stoa (TX), Neptune (FL), Cigarbros (CA), and RYO Distribution (MI), complementing Casa 1910\u2019s existing presence across 17 states and 22 countries worldwide. <\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Casa 1910 announces $3M funding, strategic price realignment, and accelerated global expansion.<\/p>\n","protected":false},"author":21,"featured_media":73100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808,44],"tags":[6955],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/73099"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=73099"}],"version-history":[{"count":1,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/73099\/revisions"}],"predecessor-version":[{"id":73102,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/73099\/revisions\/73102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/73100"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=73099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=73099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=73099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}