Montecristo is marking its 90th anniversary with the release of the Montecristo 90th Anniversary limited-production cigar. In celebration of this milestone, the brand will host a series of curated launch events across the United States and has collaborated on a commemorative timepiece housed in a special 90th Anniversary humidor.<\/p>\n
The cigar was developed by award-winning blender Rafael Nodal in partnership with the Plasencia family. The Montecristo 90th Anniversary will be available exclusively at Casa de Montecristo retail locations starting August 30, and will be made available to the wider trade beginning September 15.<\/p>\n
\u201cThe Montecristo 90th Anniversary is more than a cigar\u2014it\u2019s a statement of legacy and ambition,\u201d said Gabe Diaz, Brand Manager for Montecristo. \u201cWe wanted to respect our roots while delivering a modern experience that speaks to today\u2019s luxury smoker. Every detail, from the tobacco to the accessories, to the timepiece, was chosen to reflect our history and further elevate our future and brand. I am humbled to have been able to work on something so impactful for Montecristo.\u201d<\/p>\n
The cigar is handcrafted using Nicaraguan tobaccos from Plasencia\u2019s tobacco library.<\/p>\n
\u201cBlending the Montecristo 90th Anniversary was both a creative challenge and a personal honor,\u201d said Rafael Nodal, VP of Product Capability at Altadis U.S.A. \u201cWe set out to craft something worthy of Montecristo\u2019s legacy\u2014a cigar that balances complexity with elegance and tradition with innovation. Every leaf was selected with intention, and every draw is meant to transport you\u2014to the golden age of Havana, and into the future of cigar making.\u201d<\/p>\n
Montecristo 90th Anniversary Event Tour<\/b><\/p>\n
Montecristo will host a national event series to introduce the release, featuring cigar tastings and programming inspired by the aesthetics and atmosphere of 1930s Havana.<\/p>\n
Event Schedule:<\/b><\/p>\n \u201cThe Montecristo 90th Anniversary is one of the most meaningful projects we\u2019ve brought to life,\u201d said Oliver Hyams, VP of Marketing for Altadis USA. \u201cFrom the blend to the branding to the launch experience, every element was designed to honor our history while elevating the Montecristo name for a new era. We\u2019re excited to unveil this release alongside some of our most trusted retail partners to create unforgettable moments with our consumers across the country.\u201d<\/p>\n BRM x Montecristo: Limited-Edition Timepiece Collaboration<\/b><\/p>\n In parallel with the cigar launch, Montecristo has partnered with BRM Chronographes to produce a limited-edition bronze timepiece featuring a skeleton dial. Only 35 numbered units will be produced globally. Each watch is handmade in Paris and features a custom Swiss jewel movement.<\/p>\n Each timepiece will be presented in a Montecristo 90th Anniversary Watch Winder Humidor. The humidor includes:<\/p>\n „Montecristo cigars and BRM watches share more than craftsmanship,\u201d said Fr\u00e9d\u00e9ric Gasser, President BRM Americas. \u201cThey embody French heritage, bold character and timeless precision. Inspired by Alexandre Dumas\u2019 legendary Count, this handmade limited edition is a tribute to refined rebellion, crafted exclusively for true connoisseurs.“<\/p>\n Montecristo 90th Anniversary Product Specifications<\/b><\/p>\n Sizes and Pricing:<\/b><\/p>\n\n
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