Established in 2013 by Alexander Wong, a seasoned cigar enthusiast with over 30 years of cigars experience, Cigar Kingdom began selling Cuban cigars before branching out to include a number of New World brands.<\/p>\n
The initial site has since expanded to four cigar shops and Alexander\u2019s daughter Rosanne and son Auston are also now part of the business. The growth has also prompted a re-brand, with the entity soon to rebrand as House of CKC.<\/p>\n
To cater to growing interest in New World cigars and feedback from customers that there was a growing gap in what Asian palates preferred, the business has launched its own line of cigars.<\/p>\n
\u201cWe conducted a small survey involving a sample size of 150-200 core customers in early 2023 to gain insights into their preferences regarding cigars,\u201d said Rosanne Wong. \u201cThe survey focused on four main aspects, including: preferred flavour notes, ideal cigar size, intensity level and key factors in cigar selection.\u201d<\/p>\n
Complementing this survey research from long term sales data analysis and observation over the past 10 years the family business accumulated data from 50,000+ active members.<\/p>\n
\u201cCombining our survey results with a decade of customer purchasing data provides valuable insights into the preferences of cigar lovers in Hong Kong and the broader APAC region,\u201d said Rosanne.<\/p>\n
Based on this, the retailer has released four cigar lines to cater to local palates, with Alexander Wong leading the development of each.<\/p>\n
The King, is a toro sized medium-to-full-bodied cigar featuring a Criollo San Andre\u0301s Triple Maduro Wrapper with Criollo San Andre\u0301s and Viso Habano Nicaragua binder and fillers.<\/p>\n
The Bishop, available in robusto and petit corona vitolas, is a medium to full-bodied cigar featuring a Brazilian Arapiraca wrapper with Dominican and Pennsylvania Ligero filler and Dominican binders.<\/p>\n
The milder Knight robusto features an Ecuadorian Connecticut wrapper, Dominican Olor filler and binder.<\/p>\n
The Rook showcases a bold character and includes Brazilian Arapiraca wrapper, Dominican Olor and Brazilian Mata Fina fillers and is available in a robusto and petit corona size.<\/p>\n
Rosanne notes The Knight and The Bishop have been very well received so far, while the King\u2019s larger format resonates with customers with more time on their hands to enjoy a larger cigar.<\/p>\n
To complete the chess-themed series, Queen and Pawn cigars are coming soon.<\/p>\n","protected":false},"excerpt":{"rendered":"
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