{"id":69537,"date":"2024-11-15T12:22:44","date_gmt":"2024-11-15T11:22:44","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=69537"},"modified":"2024-11-15T12:22:44","modified_gmt":"2024-11-15T11:22:44","slug":"casa-1910-introduces-steve-martin-as-sales-manager-for-the-us","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/casa-1910-introduces-steve-martin-as-sales-manager-for-the-us\/","title":{"rendered":"Casa 1910 Introduces Steve Martin as Sales Manager for the US"},"content":{"rendered":"

With over 20 years of experience in the premium<\/em> tobacco sector and a certification as a Cigar Sommelier Tobacconist,<\/em> Steve Martin will bring his extensive expertise to Casa 1910<\/em> as the new Sales Manager for the United States, helping the brand rise to the forefront of the boutique<\/em> cigar industry in the world\u2019s largest market.<\/p>\n

Steve Martin began his career at the tail end of the first tobacco boom<\/em> in 1998 as a stock clerk for a small tobacconist in a shopping mall in Warren, Michigan, where he immersed himself in the cigar subculture and everything related to tobacco. He attended high-profile events such as the Premium Cigar Association<\/em> (PCA) Trade Show and visited top cigar shops around the world.<\/p>\n

Since 2006, he has co-owned and operated high-end lounges in Michigan and Arizona, in addition to offering event services as a certified sommelier<\/em> since 2015. His work is grounded in deep knowledge of the premium<\/em> tobacco retail industry, B2B negotiations, and contracts with a large number of tobacco retailers.<\/p>\n

Thanks to his understanding of the industry\u2019s internal and external mechanisms, attention to detail, a firm focus on brand building, and tireless work ethic, Martin is confident he will bring Casa 1910<\/em> to the forefront of the boutique<\/em> cigar industry in the United States.<\/p>\n

\u201cI\u2019m a cigar man, and Casa 1910<\/em> has become my home. I plan to invite everyone looking for a new and memorable experience in the world of luxury cigars to join us. That\u2019s what we\u2019re creating,\u201d he said.<\/p>\n

\u201cWe\u2019re crafting remarkably well-balanced cigars that offer flavor profiles only a few have experienced. I\u2019m excited because I truly believe these are the best Mexican cigars the world has never seen…\u201d he added.<\/p>\n

During his first season with the brand, Steve traveled to several U.S. states representing Casa 1910<\/em> at events such as the DCF Polo<\/em> in Colorado and the NYCA Golf Outing<\/em> in New York, as well as hosting brand introductions at Churchill\u2019s Cigar Bar & Bistro<\/em> in Grosse Pointe Woods, MI, and two events with Robusto\u2019s Cigar Bar & Bistro<\/em> in Sterling Heights and Dearborn, MI.<\/p>\n

According to Martin, the plan is to significantly expand Casa 1910\u2019s<\/em> footprint in the Midwest while participating in the launch of the new MexiGars<\/em> brand, which is expected to ship to the United States retailers within the last quarter of 2024.<\/p>\n

Since his appointment as Sales Manager for the United States, he has been strategically building the brand\u2019s presence in key markets, with plans to significantly increase market share in 2025.<\/p>\n

\u201cThe market can do many things in a short period of time. So can we. We can do a lot, but it\u2019s about how we do these things and when. Timing is key to positioning and strengthening a brand, and timing provides a wide window of opportunity. You have to know when to act,\u201d says Steve.<\/p>\n

For more information, please contact directly: salesusa@casa1910.com<\/p>\n","protected":false},"excerpt":{"rendered":"

With over 20 years of experience in the premium tobacco sector and a certification as a Cigar Sommelier Tobacconist, Steve Martin will bring his extensive expertise to Casa 1910 as the new Sales Manager for the United States.<\/p>\n","protected":false},"author":21,"featured_media":69538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808,44],"tags":[6955],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/69537"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=69537"}],"version-history":[{"count":1,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/69537\/revisions"}],"predecessor-version":[{"id":69540,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/69537\/revisions\/69540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/69538"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=69537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=69537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=69537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}