{"id":67438,"date":"2024-04-16T10:44:11","date_gmt":"2024-04-16T08:44:11","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=67438"},"modified":"2024-04-16T10:44:11","modified_gmt":"2024-04-16T08:44:11","slug":"altadis-u-s-a-launches-romeo-y-julieta-1875-run-for-the-roses","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/altadis-u-s-a-launches-romeo-y-julieta-1875-run-for-the-roses\/","title":{"rendered":"Altadis U.S.A. Launches Romeo Y Julieta 1875 \u2018Run for the Roses\u2019"},"content":{"rendered":"<p>Altadis U.S.A. are proud to announce the launch of Romeo y Julieta 1875 \u2018Run for the Roses,\u2019 a limited-edition premium cigar that pays tribute to the 150<sup>th<\/sup> running of the Kentucky Derby, the most famous horse race in the world. The brand has partnered with Churchill Downs to create a winning cigar that will be sold exclusively at participating Liquor Barn stores, the cigar retailer at the Kentucky Derby.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Founded in 1875, the same year as the first Kentucky Derby, Romeo y Julieta is one of the most well-known global cigar brands, steeped in its own rich history, legacy and tradition. \u201cRomeo y Julieta is the perfect brand to partner with to create a unique cigar for this milestone for Churchill Downs and the 150<sup>th<\/sup> Kentucky Derby,\u201d said Casey Ramage, Vice President of Marketing and Partnerships at Churchill Downs.<\/p>\n<p>The Romeo y Julieta 1875 \u2018Run for the Roses\u2019 150<sup>th<\/sup> Kentucky Derby Commemorative Edition cigar will be available in two formats: a 50 x 6 Exhibicion No. 3 Toro (Box 15-MSRP: $20 per cigar) and a commemorative 50 x 7 Churchill (Single cigar coffin box-$25 per cigar). The Toro will be exclusively sold at participating Liquor Barn stores in Kentucky and Liquor Barn retail kiosks around Churchill Downs. The Churchill single cigar box will be available only at Churchill Downs for guests attending the Kentucky Oaks\u00a0on\u00a0Friday, May 3\u00a0and the Kentucky Derby on\u00a0Saturday, May 4. The cigars is limited to just 2,000 single cigar boxes.<\/p>\n<p>Oliver Hyams, VP of Marketing at Altadis U.S.A. states, \u201cOur team has developed a unique cigar and presentation that merges the iconic attributes of our classic Romeo y Julieta 1875 line, with the rich elegance of the official 150<sup>th<\/sup> Kentucky Derby branding and heritage. This project further strengthens our partnership with Churchill Downs and Liquor Barn.\u201d<\/p>\n<p>Olivia Saad, Brand Manager for Romeo y Julieta, emphasizes \u201cThe unique packaging design was inspired by horse stables, and the rose-decorated wrapping paper of the cigars pay homage to the Derby&#8217;s &#8222;run for the roses&#8220; tradition. \u201cWe are planning to further highlight this at the Romeo y Julieta activation tent, located at Churchill Downs during the Kentucky Derby.\u201d<\/p>\n<p>The cigar was blended by the company\u2019s Grupo de Maestros and product capabilities team in the Dominican Republic and features a complex blend of Nicaraguan and Dominican binder and filler tobaccos and an extra aged Java Shade Indonesian wrapper.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe have a longstanding friendship and partnership with both Churchill Downs and Altadis U.S.A.,\u201d stated Jonathan Blue, Advisor, Retail and Beverage Alcohol for Liquor Barn. &#8222;We are all very proud of this project and look forward to presenting this exclusive cigar to our customers and Kentucky Derby attendees.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Altadis U.S.A. has also developed a custom Romeo y Julieta 1875 \u2018Run for the Roses\u2019 torch lighter, which will also be available to purchase at Liquor Barn kiosks at Churchill Downs during Oaks Day and the Kentucky Derby. Altadis U.S.A. is also working on another unique project to celebrate Romeo y Julieta\u2019s own 150<sup>th<\/sup> Anniversary, which will be unveiled later this year.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Altadis U.S.A. launches Romeo Y Julieta 1875 \u2018Run for the Roses\u2019 commemorative edition cigar to celebrate the 150th Kentucky derby.<\/p>\n","protected":false},"author":21,"featured_media":67439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[49,55,2812,44],"tags":[6275,9328],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/67438"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=67438"}],"version-history":[{"count":1,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/67438\/revisions"}],"predecessor-version":[{"id":67441,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/67438\/revisions\/67441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/67439"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=67438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=67438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=67438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}