{"id":56618,"date":"2022-07-05T10:15:25","date_gmt":"2022-07-05T08:15:25","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=56618"},"modified":"2022-07-05T10:15:25","modified_gmt":"2022-07-05T08:15:25","slug":"artista-cigars-announces-rebrand-and-new-products","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/artista-cigars-announces-rebrand-and-new-products\/","title":{"rendered":"Artista Cigars Announces Rebrand and New Products"},"content":{"rendered":"<p>Artista Cigars, formerly El Artista Cigars, announces the completion of a full rebrand, a new brand strategy, and the launch new cigar lines including a new Master Brand: Artista.<\/p>\n<p><strong>ARTISTA REBRAND<\/strong><br \/>\nAccording to Ram Rodriguez, President of Artista Cigars: \u201cThe shift from El Artista Cigars to Artista<br \/>\nis a natural progression for the company. We are simplifying, modernizing, and moving forward with<br \/>\na bold new initiative. We are so proud of the success we have with individual brands such as Buffalo<br \/>\nTEN and Big Papi, and now is the time to have our own brand name. We have created a new Master<br \/>\nBrand under which new blends are being introduced this year and more will soon follow\u201d.<\/p>\n<p>Artista Cigars has a new style, and a new approach to managing the portfolio by segmenting the<br \/>\nexisting SKUs into a collection of Series. In 2022 there are five series: Artista (Harvest &amp;<br \/>\nMidnight), Rugged Country (Buffalo TEN, Cimarron, FUGLY Cheroots), Factory Classics (Pulita,<br \/>\nPuro Ambar, Exactus), David Ortiz (Big Papi, The Slugger), and Artista Studio Works.<\/p>\n<p>\u201cThe series segmentation strategy helps retailers and consumers see our progression over the last<br \/>\nten years and draws a clear line for the future,\u201d states Kevin Newman Vice President at Artista<br \/>\nCigars. \u201cThe addition of a Master Brand is big step towards a bright future for Artista. Of course, we<br \/>\nplan to support our existing Factory Classics &amp; Rugged Country series by continuing to produce<br \/>\nthese existing lines \u2013 they have a huge fan base \u2013 in the coming years our focus will be on growing<br \/>\nthe Artista Series, launching creative projects through Artista Studio Works, and occasional new<br \/>\nreleases in the David Ortiz Series.\u201d<\/p>\n<p>The reshaping of the Artista logo and style was led by design firm RED Brand Design in Los Angeles. The Artista Cigars rebrand includes a new logo, all new website, (<a href=\"http:\/\/www.ArtistaCigars.com\" target=\"_blank\" rel=\"noopener\">www.ArtistaCigars.com<\/a>), and a redesigned booth produced by Gloval Displays in Miami, all set to debut at PCA 2022 in Las Vegas. \u201cIt was fully<br \/>\na team effort,\u201d says Newman, \u201call year long these amazing teams worked with the Factory to ensure<br \/>\neverything goes as planned. We really think people are going to love it\u201d.<\/p>\n<p><strong>ARTISTA HARVEST &amp; MIDNIGHT<\/strong><br \/>\nAlong with the rebrand of Artista Cigars the company is launching a Master Brand: Artista. Two<br \/>\nnew lines titled Artista Harvest and Artista Midnight will debut in 2022 with many more to<br \/>\ncome. The Artista Series represents the factory\u2019s premium and future super-premium blends.<br \/>\nEach blend is represented by a moniker and matching color, each are distinct in strength and profile.<br \/>\nStates Kevin Newman: \u201cFor the Artista lines we challenged ourselves to make something different.<br \/>\nWe spoke with our Factory Team and worked with our Agronomist. We asked them to seek new<br \/>\nmaterials, source often over-looked tobaccos, and asked our best artisans to help us develop<br \/>\nsomething wholly different\u201d.<\/p>\n<p>Artista Harvest (Yellow-Gold) is a medium bodied blend featuring a Sumatra<br \/>\nwrapper, a Habano Seco binder, and a proprietary Dominican filler blend.<\/p>\n<p>Artista Midnight (Dark Blue) is a full-bodied cigar and features a Dark Ecuadorian Habano<br \/>\nwrapper,\u00a0 an Ecuadorian Connecticut shade binder and the filler tobaccos from<br \/>\nNicaragua, DR, and USA.<\/p>\n<p>The new Artista cigar ring with Harvest Yellow \/ Midnight Blue accents adorns the cigar and<br \/>\nreferences the colors on the cigar box painted to match the band.<\/p>\n<p>Artista Harvest &amp; Artista Midnight are offered in boxes of 20 cigars in two sizes each: Box Pressed Robusto 5&#215;54 and Box Pressed Toro 6&#215;50. Artista Harvest &amp; Artista Midnight are line-priced: MSRP per cigar is $10.20 for the Robusto and $10.40 for the Toro.<br \/>\nArtista Harvest &amp; Artista Midnight will be on display as prototypes and available for pre-order sales at<br \/>\nPCA 2022 in Las Vegas. The Artista Series is available to North American, European, Norwegian,<br \/>\nand Swedish retailers starting in the Fall of 2022.<\/p>\n<p>ARTISTA STUDIO WORKS PAPERBOY<br \/>\nArtista Studio Works is an outlet for creative or one-off endeavors. States Radhames Rodriguez: \u201cUp<br \/>\nto now we have used Artista Studio Works to showcase Dominican Artists with cool cigar-inspired<br \/>\nartworks and goods such as humidors and wall art. We still plan to do that, however going forward<br \/>\nwe will also utilize Artista Studio Works as a place to show off our weird side\u201d. Artista Studio Works<br \/>\nPaperboy is one step in that direction.<\/p>\n<p>ASW Paperboy is a newspaper-wrapped bundle of 8 Petite Coronas. The newspaper bundle wrap<br \/>\nfeatures wild stories of factory folklore and totally \u201cfake news\u201d stories completely in Spanish. States<br \/>\nKevin Newman: \u201cPaperBoy is a throw-back to a time when we got our news delivered to our<br \/>\ndoorstep every day, and in some places, twice on Sunday. It\u2019s a brand of nostalgia and it\u2019s fun\u201d.<\/p>\n<p>ASW Paperboy is offered in one size, 4&#215;44 Petite Corona, and in two wrappers: Ecuadorian<br \/>\nConnecticut Shade and San Andres Maduro; the binder and fillers are the same in both. MSRP is<br \/>\n$24.50 for each 8-CT bundle. ASW Paperboy will be for sale a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artista Cigars, formerly El Artista Cigars, announces the completion of a full rebrand, a new brand strategy, and the launch new cigar lines including a new Master Brand: Artista.<\/p>\n","protected":false},"author":21,"featured_media":56623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[49,55,2812,44],"tags":[8481,8482,8483,6248,8480,5838],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/56618"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=56618"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/56618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/56623"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=56618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=56618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=56618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}