{"id":50365,"date":"2022-04-22T09:40:37","date_gmt":"2022-04-22T07:40:37","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=50365"},"modified":"2022-04-22T09:40:37","modified_gmt":"2022-04-22T07:40:37","slug":"humidif-group-and-light-em-up-go-collaborate","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/humidif-group-and-light-em-up-go-collaborate\/","title":{"rendered":"Humidif Group and Light ‚em Up Go Collaborate"},"content":{"rendered":"

Light \u2018em Up GO announces a collaboration with HumidifGroup to bring cigar passionados closer together, by using NFC-based technology. The goal is to connect real-world cigar experiences with digital services. \u201cWhere to meet. Where to smoke. Where to buy,\u201d Light \u2018em Up GO has the answers.<\/p>\n

Light \u2018em Up Go (www.lightemupworld.com<\/a>) was created by Reinhard Pohorec, host and founder of the highly acclaimed Light \u2018em Up Lounge and his team. His concept is to bring value to the cigar community by using state-of-the-art technology and to engage cigar smokers from around the world. The users can find virtual \u201cherfs\u201d, cigar lounges, B&M\u2019s on the app, helping cigar passionados and new epicures to find the best places to meet, enjoy, and purchase cigars\u2013 virtually and physically. The next step for Light \u2018em Up Go is to reach new audiences via HumidifGroup.<\/p>\n

HumidifGroup, a company specialized in the design and fabrication of packaging and accessories for the cigar industry, introduced Smart Packaging in 2021. Smart Packaging uses NFC technology to open a new world of experiences to cigar smokers.<\/p>\n

With the tap of your smart phone a browser window opens and will now allow (besides members of the invite-only community) all passionate cigar enthusiasts purchasing products including an NFC tag by HumidifGroup access to the Light\u2019em UP GO digital platform.<\/p>\n

\u201cWe want to facilitate content, educate, and inform people about the beauty of cigars and the people behind the brand. NFC makes it very convenient to access this information using your smartphone\u201d explains Pierre Jebian, CEO Humidif Group USA.<\/p>\n

Both parties share the same passion for innovation and deep understanding of the importance of the user experience. The collaboration will not stop there. \u201cCigar lovers will soon find a sticker at their local B&M showing a QR-code and including an NFC tag to \u201ctap & go,\u201d for further information on lounges and herfs nearby,\u201d says Reinhard Pohorec, founder and host of Light \u2018em Up.<\/p>\n

Light \u2018em Up GO is a state-of-the-art cigar web-app and part of\u00a0www.lightemupworld.com<\/a>. The app is\u00a0invite-only, and the access token is being shared by active users of the Light \u2018em Up Community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Light \u2018em Up GO announces a collaboration with HumidifGroup to bring cigar passionados closer together, by using NFC-based technology. The goal is to connect real-world cigar experiences with digital services.<\/p>\n","protected":false},"author":25,"featured_media":50368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5463,177,49,2808,179,44],"tags":[6388,8365],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/50365"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=50365"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/50365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/50368"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=50365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=50365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=50365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}