Scandinavian Tobacco Group (STG) announced today that Justin Andrews, senior brand manager for Diesel, has\u00a0been promoted to New Business Development Manager of the company\u2019s North American Branded and Rest of World divisions, effective November 1.\u00a0<\/p>\n
In his new role, Justin will retain global oversight of the Diesel brand, with the added responsibility of acting as a liaison between STG\u2019s cigar making teams and the company\u2019s existing\/future contract manufacturing customers. Justin will also be instrumental in developing collaborations and executing strategic partnerships between STG and other premium cigar makers for distribution by General Cigar and Forged Cigar Company. He will report to Chris Tarr, vice president of marketing.<\/p>\n
\u201cIn this newly-created role, Justin will lead our contract manufacturing business, bringing a deeper level of innovation to the entire STG organization. Leveraging his passion for tobacco and knowledge of blending, Justin will help to develop exciting new releases and deepen our relationships with strategic partners. We\u2019re looking forward to the many contributions he\u2019ll bring to the company, and to the premium cigar category,\u201d said Chris Tarr, vice president of marketing for General Cigar.<\/p>\n
Justin has been in the premium cigar business for eleven years, having joined the industry in 2010. He was hired by General Cigar in 2015 as a Brand Manager and was promoted to his most recent role of Senior Brand Manager in 2017. Over the last six years, he has cross trained within STG, having worked in various roles across sales, marketing, blending and third-party manufacturing.\u00a0 Throughout his tenure with STG, he has had a pivotal role in many key initiatives, such as taking over the Diesel Brand in 2017 and the development of high-profile collaborations, including Cohiba Serie M with El Titan de Bronze, Warzone by Espinosa, and Diesel Whiskey Row by AJ Fernandez.\u00a0<\/p>\n
Justin Andrews said, \u201cThis new role will have me working with STG\u2019s amazing team and collaborating with many cigar makers that I admire. It\u2019s an opportunity for me to leave an imprint on the handmade cigar category, even if much of the work that I\u2019m doing will be behind the scenes. We have many exciting collaborations in the works and with the power of STG, we\u2019re going to make things happen. Expect to see a lot more of me, and more importantly, and a lot of excitement coming from STG.\u201d \u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Scandinavian Tobacco Group (STG) announced today that Justin Andrews, senior brand manager for Diesel, has\u00a0been promoted to New Business Development Manager of the company\u2019s North American Branded and Rest of World divisions, effective November 1.\u00a0<\/p>\n","protected":false},"author":21,"featured_media":43624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808,2796],"tags":[2138,364,365],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/43623"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=43623"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/43623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/43624"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=43623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=43623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=43623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}