{"id":41916,"date":"2021-07-12T13:21:37","date_gmt":"2021-07-12T11:21:37","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=41916"},"modified":"2021-07-12T13:22:17","modified_gmt":"2021-07-12T11:22:17","slug":"olivas-qr-code-innovation-continues","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/olivas-qr-code-innovation-continues\/","title":{"rendered":"Oliva\u2019s QR-code Innovation Continues"},"content":{"rendered":"<p>A\u00a0year ago, Oliva Cigars launched the cigar industry\u2019s first interactive cigars, developed by the Belgian tech data company Twintag.\u00a0<\/p>\n<p>A pioneering Quick Response \u2013 or QR \u2013 code was included with every new box from the\u00a0Serie V\u00a0Melanio\u00a0line and the new technology has quickly garnered an enthusiastic following from cigar lovers keen to know more about their smokes.<\/p>\n<p>Customers who bought a box of\u00a0Serie V Melanio<em>\u00a0<\/em>cigars were able \u2013 via scanning the code on their smartphones or tablets \u2013 to access a host of information on their cigars; from who made them and when \u2013 to how they were rolled using which tobaccos.<\/p>\n<p>The immersive content includes biographies and pictures of the very roller (<em>Rolero)\u00a0<\/em>and buncher (<em>Bonchero<\/em>) who made their cigars, the ability to rate their sticks in a variety of comparative terms \u2013 and even see a live \u2018heatmap\u2019 showing where else in the world the\u00a0Melanio<em>\u00a0<\/em>cigars are being enjoyed. There is a host of information on the fields, factories, processes and people that make Oliva\u2019s outstanding Nicaraguan cigars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0year ago, Oliva Cigars launched the cigar industry\u2019s first interactive cigars, developed by the Belgian tech data company Twintag.\u00a0<\/p>\n","protected":false},"author":21,"featured_media":41917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808,44],"tags":[2599,6748,6749],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/41916"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=41916"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/41916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/41917"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=41916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=41916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=41916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}