Drew Estate announces today the unveiling of new wooden boxes for the Undercrown brand beginning in February.<\/p>\n
The new box design looks almost identical to the current design and the boxes continue to contain 25 cigars. The major difference and improvement lies in their shelf-friendly, more compact format, which enables premium cigar retailers to stock more boxes and cigars inside their humidors. The new boxes will roll out for all Undercrown lines, including Maduro, Shade and Sun Grown, while the boxes for Flying Pig, Tubo and Corona Peque\u00f1a will remain unchanged. Additionally, the UPC codes for all Undercrown boxes and single cigars will be unaffected.<\/p>\n
Finally, and most importantly, all these classic Undercrown blends will remain unchanged.<\/p>\n
\u201cUndercrown\u2019s authenticity amplifies the heart and spirit of Drew Estate,\u201d says Jonathan Drew, founder and president of Drew Estate. \u201cSince we first launched Undercrown a decade ago, the narrative has been consistent, telling the fiery story of \u2018who we are\u2019 from a behind-the-scenes standpoint. The Undercrown brandmark and ideology bears witness to our love for Estel\u00ed and the enthusiastic and gifted people who work so devotedly at La Gran Fabrica Drew Estate. Undercrown is all about their creative ingenuity and their fearless quest for self-expression\u2014so we will never ever change this historic and meaningful blend.\u201d<\/p>\n
The new packaging for Undercrown Shade and Maduro are shipping now, with Undercrown Sun Grown shipping in a phased rollout over the next several months.<\/p>\n","protected":false},"excerpt":{"rendered":"
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