Gurkha Cigars has named Christine Martinez de Castro as Director of Marketing and Public Relations. As part of Gurkha\u2019s executive team she will report directly to the CEO Kaizad Hansotia and plan, direct, supervise and coordinate all branding, advertising, public relations, social media and marketing campaigns for the company.<\/p>\n
Christine brings more than 20 years of experience to the position and has worked with several Fortune 500 companies throughout her career. She began working for Ketchum Public Relations in both their Miami and Atlanta offices overseeing several accounts including Charles Schwab, BellSouth, Nokia and Visa International among others. Christine later joined Delta Air Lines\u2019 Corporate Communications team and executed internal and external communication strategies for Latin American, Caribbean and U.S.\u2013based Hispanic media. During 911 Christine coordinated the company\u2019s communication strategy and was then promoted to General Manager of Technical Operations, Safety and Security where she managed internal and external communications of the aviation industry. Moving back to Miami Christine returned to agency life and continued to work with compelling clients such as JetBlue, GE Energy, New Zealand Tourism, Marriott and Coca-Cola North America, to handle media training, crisis communication and integrated marketing and branding campaigns.<\/p>\n
Gurkha Cigars was also one of her many clients over the last several years where she became an integral part of their team.<\/p>\n
\u201cHiring Christine was a no brainer. She was already part of the Gurkha family\u2026 she knows the brand, she knows the team and she is a great team player,\u201d said Hansotia. \u201cIt was just a natural transition and over the last few years she has really showed her value to the company and I think I can speak for the company when I say we are all excited that she now is officially part of Gurkha.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Gurkha Cigars has named Christine Martinez de Castro as Director of Marketing and Public Relations.<\/p>\n","protected":false},"author":21,"featured_media":22843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808,2796],"tags":[5412,2376,2351],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/22837"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=22837"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/22837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/22843"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=22837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=22837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=22837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}