{"id":19347,"date":"2018-04-30T10:18:25","date_gmt":"2018-04-30T08:18:25","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=19347"},"modified":"2018-04-30T10:18:25","modified_gmt":"2018-04-30T08:18:25","slug":"j-c-newman-renames-its-pensa-cigar-factory","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/j-c-newman-renames-its-pensa-cigar-factory\/","title":{"rendered":"J.C. Newman Renames Its PENSA Cigar Factory"},"content":{"rendered":"<p>The Newman family announced that the name of its Nicaraguan cigar factory is changing from \u201cPENSA\u201d to \u201cJ.C. Newman PENSA.\u201d&nbsp;<\/p>\n<p>\u201cThis change, while symbolic, reflects the shift that we are making as a company to elevate the \u2018J.C. Newman\u2019 name and use it to tell our story as a 123-year-old, four-generation family business, and America&#8217;s oldest family-owned premium cigar maker,\u201d said Eric Newman, president.<\/p>\n<p>In 2011, third-generation cigar makers Eric and Bobby Newman built Puros de Esteli Nicaragua, S.A. (PENSA), a handmade cigar factory in the heart of Esteli, Nicaragua.&nbsp;Since then, J.C. Newman PENSA has more than tripled in size.&nbsp;Today, 840 employees hand roll 100,000 cigars there each day, more than at every other factory in Nicaragua except Drew Estates.<\/p>\n<p>\u201cBecause we own and operate our own large factory, which has great economies of scale, we are able to produce high quality, handmade cigars at a much lower cost than many of our competitors who buy from other factories and middle men,\u201d said Bobby Newman, executive vice president.&nbsp;\u201cWe pass this savings on to the consumer.&#8220;<\/p>\n<p>J.C. Newman rolls its Brick House, Perla del Mar, and El Baton, Quorum and other cigar brands at J.C. Newman PENSA. The factory is led by general managers Omar Ortez and Lazaro Lopez who have run J.C. Newman PENSA since it opened.&nbsp;<\/p>\n<p>\u201cWe are very proud of our team at J.C. Newman PENSA and the outstanding cigars that we roll there,\u201d said Drew Newman, general counsel.&nbsp;\u201cWe want the world to know that this is our factory and that our family legacy stands behind the cigars we roll there.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Newman family announced that the name of its Nicaraguan cigar factory is changing from \u201cPENSA\u201d to \u201cJ.C. Newman PENSA.\u201d\u00a0<\/p>\n","protected":false},"author":21,"featured_media":19348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,2808],"tags":[1179,4870,1178,4869],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/19347"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=19347"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/19347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/19348"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=19347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=19347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=19347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}