J.C. Newman Cigar Company announced the promotion of Kara Guagliardo and Monica Foster to Co-Marketing Directors effective immediately. In their new roles, Guagliardo and Foster will work to develop and execute all marketing strategies while also managing the company\u2019s communications and media program.<\/p>\n
\u201cWe had planned on conducting a national search to fill our director of marketing vacancy,\u201d said J.C. Newman President, Eric Newman. \u201cHowever, over the past few months, it became increasingly clear that we had tremendous talent already within our marketing department. They bring over 12 years of marketing experience between them within our company and we are confident that Kara and Monica will be great additions and add value to this important role.\u201d<\/p>\n
In addition, Vice President of Sales, Cristal Blackwell-Lastra, has been promoted to Vice President of Sales and Marketing. Lastra will now be responsible for setting the strategic sales and marketing direction for J.C. Newman\u2019s international sales network and promotional program. Both Guagliardo and Foster will report directly to Lastra working in tandem with the company\u2019s sales division<\/p>\n
\u201cThe new structure will enhance the synergy between Sales & Marketing toward a more focused vision of J.C. Newman Cigar Company to our retailers and consumers,\u201d said Lastra. \u201cThis is a pivotal new chapter for our company, comprised of a capable and creative team ready to take us to the next level and beyond.\u201d<\/p>\n