{"id":18172,"date":"2017-11-29T14:00:12","date_gmt":"2017-11-29T13:00:12","guid":{"rendered":"https:\/\/www.cigarjournal.com\/?p=18172\/"},"modified":"2017-11-29T14:00:12","modified_gmt":"2017-11-29T13:00:12","slug":"joya-de-nicaragua-updates-look-of-clasico-line","status":"publish","type":"post","link":"https:\/\/www.cigarjournal.com\/de\/joya-de-nicaragua-updates-look-of-clasico-line\/","title":{"rendered":"Joya de Nicaragua Updates Look of Cl\u00e1sico Line"},"content":{"rendered":"<p>On the verge of its 50th anniversary, the company decided to revamp the visual identity and packaging of its original and most well-known brand. Joya de Nicaragua Cla\u0301sico is the longest standing and most widely distributed cigar brand in JDN\u2019s portfolio, currently available in 10 vitolas in 50 markets around the world.<\/p>\n<p>\u201cWe wanted to bring back the beautiful artistic look of the original Joya de Nicaragua box, so we commissioned an expert digital artist to recreate the brand\u2019s original painting, showcasing the beautiful landscape of northern Nicaragua.\u201d said Juan I. Martinez, Executive President of JDN.<\/p>\n<p>\u201cThe inside label shows a painting of a tobacco field in the Valley of Esteli\u0301, which is where our history began. The human, artisan and artful side of our brand is also portrayed, with the on-duty tobacco growers on the front. On the background, you\u2019ll see the curing barns and the \u2018malinche\u2019 trees with their vibrant red flowers, an iconic ornament present at our factory, too.\u201d continued, Martinez.<\/p>\n<div id=\"attachment_18173\" style=\"width: 780px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18173\" class=\"size-full wp-image-18173\" src=\"https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-line-cigars.jpg\" alt=\"Joya de Nicaragua Clasico Line\" width=\"770\" height=\"577\" srcset=\"https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-line-cigars.jpg 770w, https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-line-cigars-500x375.jpg 500w, https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-line-cigars-600x450.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p id=\"caption-attachment-18173\" class=\"wp-caption-text\">Photo: Joya de Nicaragua<\/p>\n<\/div>\n<p>This is the only brand to feature JDN\u2019s vintage \u2018coat-of-arms\u2019 as the main logo, depicted on the top part of the box and its inside label. Joya de Nicaragua Cla\u0301sico was the very first Nicaraguan puro exported from Nicaragua and is currently the company&#8217;s best selling cigar in the European Market.<\/p>\n<div id=\"attachment_18175\" style=\"width: 780px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18175\" class=\"size-full wp-image-18175\" src=\"https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-design-evolution.jpg\" alt=\"Joya de Nicaragua Clasico Line\" width=\"770\" height=\"268\" srcset=\"https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-design-evolution.jpg 770w, https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-design-evolution-500x174.jpg 500w, https:\/\/www.cigarjournal.com\/wp-content\/uploads\/2017\/11\/joya-de-nicaragua-clasico-design-evolution-600x209.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p id=\"caption-attachment-18175\" class=\"wp-caption-text\">Evolution of the line&#8217;s packaging: Designs from 1968, 2009 and 2017. | Photo: Joya de Nicaragua<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the verge of its 50th anniversary, the company decided to revamp the visual identity and packaging of its original and most well-known brand.<\/p>\n","protected":false},"author":25,"featured_media":18174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[49,55,2812,2796],"tags":[1020,4609,1675],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/18172"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=18172"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/18172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/18174"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=18172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=18172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=18172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}