Belgian family business owner Frederik Vandermarliere recently signed an agreement for acquisition of the USA-based Oliva Cigars family business with branches in Miami and Nicaragua. With this acquisition, Vandermarliere, who also owns J. Cort\u00e8s, aims to diversify the product portfolios of his companies and further establish their positions in the worldwide market. The combined annual turnover equals 100 million dollar. A family business firmly branching out in two continents, is unprecedented in the cigar industry.
\nWhen you hear CEO Fred Vandermarliere, you hear a driven entrepreneur, a man passionate about his trade, running his business with respect for the products and the people making them.
\nThis acquisition is so much more to him than a straightforward business transaction. It is the culmination of the story of two families, running businesses for generations in an authentic market. Two businesses that complement each other so much that you could call it a perfect match. Because complementary they are, on so many fronts. J. Cort\u00e8s cigars are manufactured on a production line, whereas Oliva cigars are still rolled by hand. Where J. Cort\u00e8s is mainly active in Europe, Oliva plays an important role in the American market. What they do have in common? Strong family ties and the way these businesses are being run: with passion, craftsmanship and humility.
\nVandermarliere underlines the fact he deliberately chose to maintain Oliva as a business, including the brands it currently runs and its current management team, describing this approach as the only way these two companies can really support and strengthen each other.<\/p>\n
„Oliva Cigars is a fantastic, well-run business with strong brands and plenty of future opportunities. This acquisition allows us to further strengthen both businesses\u2019 strategy and to stay focused on brands, people and dedication to great products for cigar lovers.“
\nFred Vandermarliere – CEO J. Cort\u00e8s<\/p>\n
Jos\u00e9 Oliva, CEO of Oliva Cigars, also describes this acquisition as an all-in win-win. He will keep on running the business, with guaranteed continuity in both brands and workforce (1,115 people).<\/p>\n
„As a family, it was important to us to be part of a company who’s spirit and culture is much like our own. A company that appreciates and wants to continue working with our entire team. It is a new and exciting chapter for our company.“
\nJos\u00e9 Oliva – CEO Oliva cigars<\/p>\n
Fred\u2019s father, Guido Vandermarliere, who\u2019s also chairman and has already been active in the cigar sector for over 50 years, is proud about this acquisition. He summarises that working in a society that stigmatises tobacco is no easy task, but he also believes in the possibilities. \u201cIn the long run, we can only survive as a cigar manufacturer by being active in all continents, by choosing 100% tobacco products, made to enjoy, and by putting quality over quantity.\u201d
\nThe deal closes on June 30th, and is effective immediately on July 1st, 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"
Belgian family business owner Frederik Vandermarliere reconfigures cigar landscape with American Oliva Cigars acquisition.<\/p>\n","protected":false},"author":21,"featured_media":11840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[177,49,44],"tags":[2600,2492,2601,2599],"_links":{"self":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/11839"}],"collection":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/comments?post=11839"}],"version-history":[{"count":0,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/posts\/11839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media\/11840"}],"wp:attachment":[{"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/media?parent=11839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/categories?post=11839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigarjournal.com\/de\/wp-json\/wp\/v2\/tags?post=11839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}