A year ago, Oliva Cigars launched the cigar industry’s first interactive cigars, developed by the Belgian tech data company Twintag.
A pioneering Quick Response – or QR – code was included with every new box from the Serie V Melanio line and the new technology has quickly garnered an enthusiastic following from cigar lovers keen to know more about their smokes.
Customers who bought a box of Serie V Melanio cigars were able – via scanning the code on their smartphones or tablets – to access a host of information on their cigars; from who made them and when – to how they were rolled using which tobaccos.
The immersive content includes biographies and pictures of the very roller (Rolero) and buncher (Bonchero) who made their cigars, the ability to rate their sticks in a variety of comparative terms – and even see a live ‘heatmap’ showing where else in the world the Melanio cigars are being enjoyed. There is a host of information on the fields, factories, processes and people that make Oliva’s outstanding Nicaraguan cigars.
